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New ‘Why Not Vietnam?’ Ad Invites Tourists Back After COVID-19

Oct 15, 2020 | Press Release

HANOI, Vietnam (Oct. 15, 2020) — The Viet Nam National Administration of Tourism (VNAT) has partnered with CNN International to launch a new television commercial inviting travellers to consider Vietnam for their first holidays post COVID-19.

The 30-second clip, which features some of Vietnam’s top tourism products and destinations, ends with the sentence, “When you’re ready to travel again, why not Vietnam?” VNAT leaders said the ad aims to remind travellers of Vietnam’s charms and suggest the country as a safe and enticing destination for vacationers in 2021.

The video was created with support from the Vietnam Tourism Advisory Board (TAB), and can be viewed during commercial breaks on CNN Asia for six weeks from October 15, as well as on the national tourism website (www.vietnam.travel) and its social media channels.

Vietnam will soon launch more activities to accompany the ‘Why Not Vietnam?’ video, including giveaways on social media, ad banners, and articles that highlight Vietnam’s capable handling of the coronavirus and its commitment to the safety of its guests and citizens.

“The story of how Vietnamese came together to fight the virus and support each other is one that we want to share with our friends overseas,” said Mr. Dinh Ngoc Duc, Director General of the Tourism Marketing Department at VNAT. “Through the ‘Why Not Vietnam?’ campaign we will put forward suitable tourism experiences for travellers looking to escape and unwind after COVID-19 passes, and emphasize Vietnam as a safe destination within the region.”

Vietnam’s strong safety record since the start of the pandemic and its ability to provide socially distanced holiday options are top reasons for travellers to consider the country for upcoming trips, Mr. Duc said. He added that Vietnam has a wealth of beautiful lesser-known destinations where travellers can have peace of mind while still enjoying Vietnam’s delicious food and timeless culture.

Over the coming months, Vietnam intends to entice travellers with a number of high-value travel giveaways on its social media channels. Its first giveaway, which will launch in November, features a pair of international flight tickets from national carrier Vietnam Airlines valid throughout 2021, as well as a four-day holiday in Sa Pa with Topas Riverside Lodge and Topas Ecolodge, a National Geographic Certified Unique Lodge.

Travellers can follow and take part in the ‘Why Not Vietnam?’ campaign by following @vietnamtourismboard on Facebook or Instagram, and read more at: www.vietnam.travel/whynotvietnam

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About TAB

The Tourism Advisory Board (TAB) is represented by Vietnam’s leading tourism stakeholders and has entered into a public-private partnership with the Vietnam National Administration of Tourism (VNAT). TAB comprises representatives from a broad base of industry leaders in Vietnam’s travel and tourism sector. The mission of the TAB is to increase Vietnam’s competitive advantage as a sustainable tourism and travel destination by leveraging the country’s public and private resources, thus creating a cohesive and comprehensive industry strategy. TAB is grateful to its sponsors: Asia DMC, Muong Thanh Group, Saigontourist Holding Company, Sun Group, Thien Minh Group, BIM Land, Vietnam Airlines and Vingroup -- each of whom contributes to a privately managed fund dedicated to promoting tourism in Vietnam.

For more information, please contact:

Ms. Francesca Hughes - Brand Manager
marketing@tabvietnam.vn

Mr. Hoang Nhan Chinh - TAB Secretariat
chinh@tabvietnam.vn