Under the theme “Buon Ma Thuot - Destination of World Coffee,” this year’s festival will feature a digital content creation contest to promote the event online. It will also include an exhibition of coffee and OCOP products, a specialty coffee roasting competition, and an international trade and business conference aimed at positioning Vietnamese coffee on the global stage.
Other highlights include a street festival, a coffee camp, free coffee tastings, and the groundbreaking ceremony for Trung Nguyen Legend’s energy coffee factory. Traditional cultural events such as the Buon Don Elephant Festival, alongside tourism promotion activities will also be part of the celebration.