Ho Chi Minh City International Travel Expo (ITE HCMC 2025) takes place at the Saigon Exhibition and Convention Center (SECC) with the participation of over 240 high-level international buyers from more than 30 countries and territories, more than 520 exhibitors and brands, and 33 provinces and cities nationwide. The impressive scale is further highlighted by 28,000 trade visitors and approximately 12,600 B2B appointments, creating a dynamic and productive business environment. A special highlight of ITE HCMC 2025 will be the High-Level Forum of the Pacific Asia Tourism Promotion Organization, focusing on green transition and digital transformation in tourism.